meet Lauren Pasqualone

When I was a little girl, my dad gave me a bookmark.

On the face of it, it wasn’t anything remarkable. Just a white piece of cardstock with a lime green tassel. In fact, I probably would have forgotten about it by now if not for what happened next.

Shortly after giving me the bookmark, my dad was killed in a plane crash. Just like that, the four little words printed on the front of it — Dare to be different! — made up the last piece of advice I would ever get from him.

So at only 10 years old, I committed my life to following that advice.

Fueled by the knowledge that life is unpredictably fleeting, I began to live a daringly different life, consistently pushing myself out of my comfort zone to go for my biggest dreams.

“Dare to be different!” isn’t just a saying from a bookmark; it’s how my dad lived his life. Illustration of him by his best golfing buddy Randy Booth.

Sure, that’s resulted in a few haircuts that weren’t worth the risk and more than a few regrettable outfit choices, but it’s also led to some once-in-a-lifetime experiences like working for multiple multi-million dollar companies, a US Senator, NFL team and even — *pinch me* — the Super Bowl!

After a decade in corporate sales and marketing passed, I dared to leave that path behind to design a career that allows me to share my experience while pursuing my passions and purpose.

While that move was admittedly terrifying, it has rewarded me with even more pinch-me-moments like speaking to audiences across the country and having a viral video featured in USA Today. (Cheers to a life where sipping wine and singing on camera is considered a good day’s work!) And that brings us to the moral of this whole story…

At merely 10 years old I learned the importance of making the most of the time you are given. The following decades have taught me that while it’s not always easy, it’s always worth it to step out of your comfort zone and into your full potential.

I’m here to help you do just that.


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