In a nutshell, Life Branding is a mindset and performance enhancer that takes the principles of business brand development and applies it to your professional and personal growth.



Traditional branding starts by identifying a company’s purpose, values and vision for the future.

In life branding, you’ll combine your purpose, values and vision into a “brand promise” that aligns your actions to your intentions, so you never waste another second on activities that are off-brand from your goals.


One of the most important functions of branding is differentiation – the process of identifying how a brand is different than its competition and leveraging those distinctions.

In life branding, you won’t just uncover the qualities that set you apart from the crowd. You’ll learn to celebrate them and use them to your advantage!


Research shows it takes a certain number of consistent impressions before someone remembers a brand, much less wants to work with it.

The same is true in life… consistency creates the reality you want. Your life brand will become your guide to the consistent action it takes to build the life and business of your dreams.

and here’s what it’s NOT… Life Branding isn’t the same as personal branding. In fact, it’s not really branding at all, at least in the traditional sense.

Personal branding is the act of marketing your skills, expertise and personality to the outside world, typically for career advancement. Because success happens when mindset meets action, Life Branding starts as an inside job developed for an audience of one — you! By developing clear goals and a confident mindset first, you’ll be empowered to take consistent action to advance your life and career.

Ready to crush self-doubt,
leverage your individuality
and build a life + business you love?

Sign up for my Life Branding Basics email series for a step-by-step guide to designing your own Life Brand.